We created the visual identity, editorial collateral, website, and social media platform for an integrative medical practice led by a general practitioner & nutritionist alongside a dermatologist. The scope centered on developing a cohesive identity and an extensive suite of patient materials, including custom nutrition plans, educational guides, and promotional collateral. The art direction blends clinical precision with organic warmth, conveying trust, holistic care, and scientific authority across every patient touchpoint and digital channel.